It's the first of May already so that's it done. April was our Little & Local month and it's been and gone already. Incredible.
I suppose the first thing to say is that we're feeling even more passionate and enthusiastic about the concept of shopping at small, independently owned shops than we were when we started. So that's a good sign! And we're definitely going to keep writing the blog - probably not quite as often but at least a couple of times a week.
But I guess there should be some sort of reckoning. An attempt to evaluate (very unscientifically) what value there there was in the whole experiment.
What about the money, money, money??
During April, we spent a total £228.59 on what we'd call our 'weekly shop'. That's an average of £57.15 a week. We'd rarely spend less than £60 a week in the supermarket so conclusion 1 has to be that shopping little and local works out a bit cheaper for us. I think this is mainly because (a) we don't waste stuff - we only buy what we know we're going to use and (b) there isn't as much temptation to pick up prettily packaged things (I'm a sucker for good packaging).
And will this have any effect in the local economy? Well, those clever people over at
Totally Locally tell me so. Here's their poster from Retford:
and they've got this rinky dink calculator that lets you work out the same equation for your own town, according to which:
If every adult in Beverley spent just £5 per week in their local independent shops instead of online or at the supermarket, it would be worth an extra £6.2 million per year going into our local economy.
Just imagine what £57 a week could do!
Every week during April, we've shopped at 6 local shops -
G Jack & Sons,
Ye Olde Pork Shoppe Butcher,
Fresh & Fruity Greengrocer,
H Peck & Son Fishmonger, the Wednesday Market Bread Stall and
The Bread Shed. They're the ones easiest and most convenient for us. We've also thrown in occasional purchases from at least half a dozen more local shops including O'Briens, Maple News, Briggs & Powell, Vanessa, Roberts & Speight and the stalls on Saturday Market. That's 12 real business owners we've supported to pay their mortgage, have a holiday, pay for their kids' ballet lessons etc. Whatever. It feels a whole lot better than making a few shareholders even richer.
And there's some nifty research from the
New Economics Foundation which says that for every £10 you spend in a local shop, up to £50 can go back into the local economy. That's because local shops use other local suppliers and service providers. Their accountant, their window cleaner, their cardboard recycling company - the chances are that all or most of these will also be local, which keeps that money circulating right here in Beverley.
What else was good about it?
It's encouraged me to open my eyes. I can never believe it when new customers come into our shop and ask how long we've been open. We've just had our 7th birthday. But now I know that I do exactly the same thing. It's kind of like wearing blinkers. You walk the same route round town. You assume you know what a shop stocks. If this month has taught me anything, it's that I definitely didn't know as much about shopping in my town as I thought I did. I didn't know that I could get eggs at the butcher. Or coconut milk at Jacks, cheaper than at the supermarket (and a whole lot more convenient to walk the 20 paces from our door to theirs). Or jam at the greengrocer. Or whole fresh chickens at the newsagent (yes, really).
It's nice. Today the butcher stood chatting to me for about 10 minutes, telling me all about his 4 year old daughter (also boning some chicken thighs for me at the same time). Four weeks from when we started, the shop owners are getting used to seeing us and it's all starting to feel comfortable and familiar. We see the same faces and have started building relationships - the kind that result in good service that's a million miles away from the soul destroying sweep around the supermarket.
It's encouraging us to think more seasonally about food. Something I've wanted to do for ages but have always struggled with. In the supermarket, you see the same fruit and vegetables more or less all year round which I'll admit is very convenient. But the downside is that you don't get much of a feel for what's growing right now. I've noticed in the greengrocer that it's somehow much easier to tell. For a couple of weeks now I've been noticing how good the fennel and artichokes look. So this week, I found a fish stew recipe and bought myself some fennel. Actually, the fennel didn't look quite as cheery this week but since I planned to cook it tonight anyway, I was still happy.
And although I haven't braved the artichokes yet, my copy of Olive Magazine arrived a couple of days ago and what did I spot on the seasonal food pages? Yep, two recipes for artichokes. Definitely going to have a go next week.
You can find cool bargains. Now I know that you get bargains at the supermarket too but they're increasingly BOGOFs or 3 for 2s. Good for store cupboard stuff, toiletries, cleaning products and anything else that doesn't go off but not so good for fresh stuff because it often leads to waste.
We've discovered a different kind of bargain while shopping little and local. Today it was a bag of mushrooms for 50p ...
... and a cooked ham hock from the butcher for the bargain price of £2.49. It's going to go in a salad for lunch and I'm going to make my first ever quiche this weekend, so it'll go in there too. Might even use in sandwiches. I'll admit that it's not beautiful but I sneaked a little corner and I can tell you , it's so much tastier than pre-packaged slices from the supermarket.
Which brings me to another big upside that I've noticed. I'm baking more, which I really love. I think it's a by-product of seeing less ready-made temptation and more ingredients temptation. We bought some wonderful flour from The Bread Shed so I've been baking bread. Antony is like a bottomless pit and eats breakfast, sometimes 2nd breakfast, elevensies, lunch, afternoon tea, dinner and sometimes an evening snack. That's a lot of filling required. He'd normally buy fruit bread or bagels from the supermarket for snacking but in their absence, I've baked various cakes and cookies. Not great for my waistline though :-)
And finally, it's completely brilliant not having to (a) find a parking space at the supermarket and (b) queue. To be fair, we normally go to Waitrose so parking isn't usually a problem but with the roadworks, it does take at least 40 minutes to drive there and back. However, when I do nip to Tesco, the carpark drives me CRAZY. In fact, I went there today (don't forget, the experiment's over so I wasn't cheating) and had to drive out again. After a month away, I literally couldn't face it. And we haven't queued for more than a minute or two anywhere that we've been shopping. Lovely. As I object on principle to the self-service desk (and the fact that I never seem to get through without upsetting it), I always have to queue at the supermarket.
OK, that's the upside done.
What about the downside?
Well, I can't lie, there have been frustrations and drawbacks.
The flipside of the seasonality issue is that it's maddening when you want a specific ingredient and just can't find it. Like lemongrass. We cook a lot of Thai food at home and it's just not the same without. You can get it at the greengrocer but you just can't be sure you'll get it. Not great for meal planning. It's also impossible to get some things - like ready rolled pastry. We're having a retro weekend and Antony tells me he's making sausage rolls (because he loves them with a passion!). Puff Pastry from scratch is just a step too far so I was happy to be able to pick up a pack today at the little Asda on Norwood instead.
We've had to be more organised and think a little differently. After a very disorganised first week, we've started writing our shopping list by shop. It takes a bit longer but avoids having to go back to a shop you've already been in because you forgot something. We've also had to change the day we do our weekly shop to a day that's more practical for us to come into town.
And the final big downside to only shopping little and local is that buying some things at independent shops is just daft. We had to buy a little tiny bottle of Fish Sauce for near enough the same price that we'd normally buy a huge one the size of the Soy Sauce in the photo below. Bonkers.
Some final reflections...
There are 2 things we've heard most often from people in the last month.
(1) Well, Beverley's a good place for it. There's hardly anywhere else it could work.
(2) The problem is time. People are really busy so it's not practical.
Well, Beverley is a good place for it. But it won't be unless we support all our local shops. As I walked through town the other day, I noticed an alarming number of empty shops. I hope it's nothing to worry about. And while I agree that in some towns it would be almost impossible to live for a month without the internet and supermarkets, I still believe that there are things that could be bought locally. Even if it's only a loaf of bread. It's just about thinking local and doing what you can.
Then there's the time question. We're busy. We own a business. We could easily work 24 hours a day and still have things to do. But we still need to shop. We've been doing our shop between 9am and 10am on Wednesday mornings. Granted not everyone could do that but I'm betting that a lot of people do manage their shop at some point during the day (rather than an evening). And lots of people have Saturdays too, which we can't manage because we're at work. Honestly, I do think that to shop local you need to be more organised but I don't think you necessarily need more time. It's just about how we choose to use the time we have.
What happens next?
I guess the final big question is will we carry on shopping little and local? That's a resounding yes. We ask people to shop with us at
Amanti so it's the very least we can do to support other businesses. And there have been, on balance, far more positives than negatives.
There's no way we'll stop shopping online and in supermarkets altogether. But I'm guessing that on an average week, we'll continue to spend two thirds of our cash in little and local shops. It's a change we're really happy to be making!